Demand Generation Marketing Manager – Mississauga, Canada | Permanent

Our Mississauga client is looking for a Demand Generation Marketing Manager for a full-time (permanent) role. As the Demand Generation Marketing Manager you will be responsible for managing lead generation and awareness programs for SMBs that includes 360 degree marketing strategies and measurement of results against targets. This role reports into the Vice President, Marketing and would work closely with Marketing and Sales teams to grow new customers as well as grow application and industry-specific customers. 

Responsibilities:

  • Develop and execute the lead generation marketing strategies across all SMB verticals
  • Manages the execution and ROI of marketing activities which could include digital marketing, direct mail, events, webinars and outbound prospecting
  • Manage the day-to-day activities of campaigns within the sales and marketing systems.
  • Planning the marketing calendar and communications of business customer activities.
  • Constant evaluation of direct marketing responses and conversion rates and adjusting as needed
  • Works with the creative teams and Product Marketing Manager to ensure messaging and offers are effective and compelling in programs.
  • Collaborate with sales teams to develop and execute activities and ensure proper lead follow-up and campaign tagging

Qualifications:

  • Bachelor’s degree in Business, Marketing or equivalent
  • 5+ years marketing related experience in lead generation programs in small business and/or B2B environment
  • Strong experience in digital marketing, direct mail or outbound call centre programs
  • Ability to plan and manage at both strategic and operational levels
  • Ability to work collaboratively with colleagues and staff to create a results-driven, team oriented environment
  • Strong skills in planning, organizing, implementing and communicating
  • Strong computer skills, working knowledge of MS Office (Word, Excel, Outlook), experience with SalesForce.com and Marketing Automation Tools a plus

Please apply for this position through our Online Registration System.

We appreciate your interest but due to time constraints we can only contact candidates in consideration. Creative Niche is dedicated to matching outstanding communication, design and interactive professionals with the right companies. If you are not contacted for the current role(s) for which you have applied, please be confident that your application will be electronically filed for future searches.

In accordance with the Accessibility for Ontarians with Disabilities Act, Creative Niche welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process for Ontario jobs. To request an accommodation, please contact Creative Niche.

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