Product Marketing Manager – Mississauga, Canada | Permanent

Our Mississauga based client is growing and looking for some fresh talent in Product Marketing.  They're looking to hire a full-time Product Marketing Manager to be responsible for B2C and B2B marketing strategies for growth of residential and business customer segments. 

The successful candidate will become a subject matter expert of the industry and its customers in order to define product messaging, support the sales team and develop new go-to-market strategies.  This role reports into the Vice President, Marketing and would work closely with Marketing and Sales teams to support growth and retention.

Responsibilities:  

  • Identify solutions that provide differentiation in both residential and business segments
  • Develop a deep understanding of customer segments through research, competitive analysis, gathering industry trends and working closely with Sales and Operations
  • Work closely with cross-functional teams for implementation of new initiatives and enhancements for the segment
  • Develop financial analysis and Marketing materials for product launches or enhancements
  • Provide Sales support and education resources

Qualifications:

  • Bachelor’s degree in Business, Marketing or equivalent
  • 5+ years marketing related experience in B2C and B2B marketing
  • Experience in developing marketing content and messaging
  • Experience in developing business plans or financial analysis
  • Experience in demand generation programs in digital marketing and direct mail
  • Ability to work collaboratively with colleagues in a results-driven, team oriented environment
  • Strong skills in planning, organizing, implementing and communicating
  • Strong computer skills, working knowledge of MS Office (Word, Excel, Outlook),
  • Experience in the energy sector or rural markets an asset
  • Experience with SalesForce.com and Marketing Automation Tools a plus

Please apply for this position through our Online Registration System.

We appreciate your interest but due to time constraints we can only contact candidates in consideration. Creative Niche is dedicated to matching outstanding communication, design and interactive professionals with the right companies. If you are not contacted for the current role(s) for which you have applied, please be confident that your application will be electronically filed for future searches.

In accordance with the Accessibility for Ontarians with Disabilities Act, Creative Niche welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process for Ontario jobs. To request an accommodation, please contact Creative Niche.

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