Digital Marketing Manager – Toronto, Canada | Permanent

Looking for the perfect opportunity to join the burgeoning Cannabis industry? We are looking for a Digital Marketing Manager with diverse, yet deep digital marketing expertise to join this marketing team in their Toronto office. 

The Digital Marketing Manager will be responsible for the execution of digital marketing programs, in addition to daily management of the digital technology platforms.

The Role:

  • Develop and implement digital marketing activities including overseeing website design, content creation and updates
  • Oversee digital advertising, bring strong analytical skills to drive conversion, improve results and decrease cost
  • Manage email marketing programs including the execution, automation, and optimization of programs
  • Collaborate on the targeting and customer segmentation for digital campaigns
  • Generate and ensure all digital ad campaign activity is tagged and successfully being tracked using analytics tools
  • Monitor, analyze and tune campaigns to maximize conversions
  • Determine website best practices, including in an eCommerce environment, and advise on improvements based on UX principals and data driven solutions
  • Solid understanding of digital marketing principles including SEO, social media, content management and customer communications
  • Work with internal team members to produce best in class digital content
  • Participate in the development of the annual digital strategic marketing plan
  • Research and analyze competitive marketing strategies and digital marketing trends
  • Generate monthly reporting and analytics

The Must Have's:

  • Bachelor’s degree in Marketing
  • Minimum 3-5 years of relevant digital marketing expertise, preferably working within Pharma, Alcohol, CPG or similar
  • Experience website development and engagement, analytical research, and digital advertising
  • Expertise using WordPress and Google Analytics, or other similar CMS and analytics software
  • Experience in managing large projects and vendor coordination
  • Excellent written/verbal communication skills and building interpersonal relationships
  • Possesses strong analytical skills
  • Passion for driving results using data-driven marketing tactics

If you bring relevant experience, let's connect! 

Please apply for this position through our Online Registration System.

We appreciate your interest but due to time constraints we can only contact candidates in consideration. Creative Niche is dedicated to matching outstanding communication, design and interactive professionals with the right companies. If you are not contacted for the current role(s) for which you have applied, please be confident that your application will be electronically filed for future searches.

In accordance with the Accessibility for Ontarians with Disabilities Act, Creative Niche welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process for Ontario jobs. To request an accommodation, please contact Creative Niche.

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