Our Client

A company crafting personalized photo keepsakes and gifts in gold, delivering luxury experiences through both online and offline channels.

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Business Challenge

The client’s marketing and digital collateral was outdated, and they lacked internal expertise to execute a full website overhaul, from usability and design to content and SEO.

They needed:

• Senior UX/UI expertise to guide the redesign process
• A Creative Director to lead the full spectrum of design updates,  imagery, fonts, brand books, across all platforms and product lines.
• Strategic alignment with stakeholders to ensure buy-in during a major creative transformation

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Our Approach

We developed a dual-pronged strategy:

• UX/UI Consultant: Identified and secured a senior designer who could lead the website overhaul, ensuring usability, modern design, and optimized features to drive more D2C revenue.
• Creative Director: Searched for a seasoned CD with fashion, jewelry, and retail experience, capable of overseeing the rebrand and coordinating with multiple stakeholders for full alignment and buy-in.

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Results & Impact

• Successfully filled both strategic roles with top-tier talent
• Enabled a modernized, optimized website and refreshed brand identity
• Positioned the client to drive stronger D2C engagement and creative cohesion