Is It Time to Hire a Marketing Manager?
How to Know When Your Business is Ready to Scale
As a small or mid-sized business owner, you've likely worn every hat - founder, salesperson, marketer, operations manager, CFO, etc. At some point, though, your time becomes too valuable to spend juggling marketing tasks that could be owned by a dedicated expert to drive impact!
So, how do you know it’s the right time to bring in a Marketing Manager? Here are five clear signs and what to do next if you're ready to scale.
1. You’re Struggling to Keep Up with Marketing Tasks
If your blog hasn’t been updated in months, your social media is sporadic, and your email campaigns are few and far between, it’s a sign your marketing has taken a backseat. A Marketing Manager brings strategy, execution and consistency to the table.
2. You Have Big Growth Goals, But No Clear Strategy
Maybe you're planning to launch a new product, enter a new market, or increase revenue by 50% this year. Those are ambitious goals, and they require a focused marketing strategy to back them up. A Marketing Manager can develop a roadmap and track ROI along the way.
3. Your Customer Acquisition Feels Random
Word-of-mouth and referrals are great, but they’re not scalable. If you don’t have reliable, repeatable systems in place for attracting new customers, you’re leaving growth to chance. A Marketing Manager will implement the right mix of organic and paid tactics to build predictable lead pipelines.
4. You're Spending on Marketing, But Unsure If It’s Working
Working sporadically with different resources and boosting posts and paying for search and social ads, but unsure if you’re making the right investments without tracking and understanding performance, you could be burning cash. A Marketing Manager will bring the structure and metrics to help you make smarter decisions.
5. You’re Ready to Elevate Your Brand
If your business is growing and you’re ready to position it as a leader in your space, a Marketing Manager can guide your brand voice, messaging, and visual identity to create a cohesive experience that stands out.
What to Look for in a Marketing Manager
Not every business needs a full team right away. A skilled Marketing Manager can be a generalist who wears many hats, such as content creation, campaign planning, analytics, CRM management, and more.
Look for someone who:
- Understands your industry and audience (b2c/b2b/b2g, etc.)
- Can develop and execute a marketing strategy
- Is hands-on with digital tools (email platforms, paid ads, SEO, etc.)
- Thinks in terms of results (leads, conversions, and growth)
- Experience working with brand guidelines and has a nice eye for design aesthetic
Once you hire the right Marketer, you can bring fractional freelancers to help execute the areas outside of their core strength such as graphic design, social content strategy, SEO strategy, and more!
If you’re ready, let’s get started on identifying and vetting the best candidates for your unique business needs and growth plans - get in touch!
Client Love ❤️
"After many months of interviews with the wrong candidates, Creative Niche literally came to the rescue. The quality of the interviews we had after hiring them was night and day, and we found someone PERFECT for the role. It was an amazing experience from start to finish!"
- Chief Executive Officer, Unbound Merino
