Our Client

A company providing versatile products and systems for building and enhancing outdoor spaces, supporting homeowners and businesses with innovative solutions and quality offerings.

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Business Challenge

The client needed to strengthen internal marketing and communications capabilities to drive growth. They required guidance to define the right roles, understand responsibilities, and prioritize hires to support a scalable marketing function.

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Our Approach

We worked with the client to develop an order of hires based on business priorities and onboarding readiness. Roles were tackled one at a time, ensuring each new hire could effectively lead and deliver impact before moving to the next.

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Results & Impact

• Successfully filled all prioritized marketing and communications roles
• Built a structured, high-functioning internal marketing team
• Enabled scalable growth and improved marketing execution across channels

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Key Roles Successfully Filled:

• Community Manager
• Graphic Designer
• Online Advertising Manager
• Shopify Web Developer
• Paid Media Manager
• Paid Social Media Manager
• Email Marketing Lead

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