Our Client

This emerging Toronto-based real estate developer focuses on high-density sustainable living, design, and community development. They focus on projects that will impact the Toronto skyline while respecting and protecting the city’s existing public spaces.

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Business Challenge

Working in the massively energetic Toronto market, this real estate developer needed a brand image that matched. Unsure of where to start, and not having internal staff with the required creative expertise, the developer knew they needed a recruitment agency that could provide them with the resources they needed to match their creative ambitions.

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Our Approach

Recognizing that the client's most immediate need was creative support, we took a strategic approach to identifying a highly adaptable Brand Designer who could help establish and elevate the brand across multiple touchpoints. From visual identity development and website rebranding to social content and marketing collateral, this individual provided the breadth of expertise needed to create consistency and momentum across the brand.

As the client's needs evolved, so did our support. By identifying opportunities to strengthen their brand storytelling and market presence, we introduced additional specialized talent, including copywriters, a presentation designer, and a social media expert. This flexible, scalable approach gave the client access to the right expertise at the right time, helping them build a stronger and more cohesive brand.

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The Results & Impact

For over two years Creative Niche has been the developer’s go-to for all creative hires. In addition, Creative Niche has been able to provide as-needed access to top creative talent, as well as a way to continue an ongoing relationship with the initial Brand Designer on an ad hoc basis.

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Testimonial

“I lead a quickly growing business with creative needs, but no internal expert. We outsourced our rebrand, website, collateral, and ongoing creative projects to Creative Niche and it couldn’t have been easier. We got on-demand access to high-quality freelance talent hand-picked for our projects, while Creative Niche handles all the onboarding, payroll, and paperwork, letting us focus on the project. The team is responsive, energetic, knowledgeable, and good at what they do. We’re especially happy to work with a local, woman-owned and women-led business. Highly recommended.” - Vice President

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