Our Client

Our client is an award winning non-alcoholic craft beer brand focused on the wellness and sober-curious movement. The company scaled into an omnichannel retail powerhouse.

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Business Challenge

Our client had just secured a raise and a big part of their scaling strategy was to develop and execute their Direct-to-Consumer (D2C) strategy as well as US expansion. Although they are headquartered in Western Canada, they wanted to do a national search to ensure the right candidate is hired.

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Our Approach

We developed a tailored recruitment strategy focused on identifying leaders with the expertise to scale a high-growth eCommerce business while aligning with the client's purpose, culture, and long-term vision. Through our Executive Search service, we partnered closely with the leadership team to recruit a Head of eCommerce and Growth Marketing who could build on the company's momentum and lead the development of this critical sales channel.

As the team grew, we continued to support their evolving hiring needs by recruiting an eCommerce and Growth Marketing Manager with the hands-on experience to optimize performance, identify new opportunities, and help accelerate the company's digital growth. Throughout the search, we delivered a highly engaged shortlist of exceptional candidates, ensuring every hire was equipped to make an immediate impact.

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The Results & Impact

Our partnership resulted in the successful placement of key eCommerce and growth marketing leaders, providing the client with the expertise needed to execute its next phase of growth. Delivered through a fast and efficient search process, these strategic hires strengthened the company's digital leadership, laid the groundwork for its Direct-to-Consumer strategy, and supported its expansion into the U.S. market. By aligning exceptional talent with the client's long-term vision, we helped position the business for continued growth and success.

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