Case Studies

Our Client 

One of the largest power producers in North America with operations that span multiple energy types.

Business Challenge

During their brand rollout, our client partnered with Creative Niche to source exceptional creative talent. They needed designers adept at working within strict brand guidelines while enhancing the visual appeal of presentations, videos, and printed materials. Additionally, they required skilled copywriters capable of rewriting content to reflect their new brand voice across various projects and platforms. Creative Niche delivered the expertise they needed to execute a seamless transition and elevate their brand.

Our Approach

Their dedicated Creative Niche team went to work, creating  a bench of awesome designers and writers our client could review and engage based on their projects and tight timelines.

The Results & Impact

Our client has consistently expressed their delight with our prompt responsiveness and ability to connect them with exceptional freelancers. These talented professionals hit the ground running, contributing immediately and transforming what could have been a challenging rebrand rollout into a seamless and stress-free experience.

Freelance & Contract Roles Filled:

• Brand Designer
• Copywriter
• Graphic Designer
• Illustrator
• Motion Designer
• Powerpoint Designer
• Social Media Designer

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Our Client

Our client is an international leader specializing in the fields of health innovation and agricultural advancement. They offer cutting-edge solutions and products aimed at enhancing lives and fostering global well-being.

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Business Challenge 

Our client was looking to grow their digital marketing team quickly and turned to Creative Niche to find them the right candidates for two critical roles.

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The Search Media Manager role was going to be pivotal in driving effective paid search campaigns by overseeing the end-to-end development and implementation of search strategies, from account structure and keyword selection to creative copywriting. The Social & Programmatic Manager was the forefront of optimizing digital advertising performance and ensuring the efficient allocation of media budgets. 

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Our Approach

After gaining a deep understanding of our client’s goals, technology and current team composition, we went to work building out custom strategies and executing them to start presenting great candidates as quickly as possible.

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The Results & Impact

Both positions were successfully filled within just four weeks of our kick-off call. Our client was thrilled by the exceptional range and quality of candidates we delivered for both searches.

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Our Client

This public crypto client fosters advancements in technology and contributes to the digital economy by leveraging advanced computational infrastructure, pioneering tech solutions, and operations in digital resource management.

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Business Challenge 

Publicly funded and poised for growth, this thriving U.S.-based crypto company faced a critical need: to build a high-performing marketing team capable of driving their ambitious goals. They required two exceptional professionals:

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A Marketing and Public Affairs Executive: This leader needed a proven track record of scaling publicly traded companies, deep familiarity with the crypto space, and expertise in brand building and public affairs to effectively position the company for long-term success.

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A Social Media Leader: Tasked with building brand awareness and growing a loyal follower base, this role demanded a creative, growth-oriented strategist with the grit and expertise to develop and execute a dynamic social media strategy aligned with clear goals and tight timelines.

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Our Approach

We recognized that the ideal candidates for the Marketing and Public Affairs Executive role might be based in the U.S., given the unique expertise, experience, and industry knowledge required. To meet these specific needs, we crafted custom recruitment strategies across both countries identifying and targeting companies that had successfully navigated similar complexities and that had experienced significant growth.

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For the Social Media role, we determined that this talent could be sourced within Canada. Our strategy focused on candidates with a proven track record of driving high follower growth, expertise in financial literacy, and experience working with publicly traded companies.

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The Results & Impact

Through our very thorough process, we identified a range of candidates and successfully filled two key positions. 

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Kind words: 

“We couldn't be happier with the exceptional talent Creative Niche delivered. They found us not one, but two incredible professionals - a Senior Marketing, Communications & Public Affairs Executive, and a Social Media Marketing Manager. Their approach, deep industry knowledge, and commitment to our needs were evident throughout the process. These hires have already made a significant impact on our team, and we're grateful for their expertise.  I highly recommend their services.” – CEO

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Our Client

One of the largest car wash companies in the United States with more than 100 locations nationwide.

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Business Challenge 

With a rebrand recently completed, our client’s marketing department needed a designer and copywriter who could seamlessly adapt to their fast-paced environment and take the reins on rolling out design and copy based on new brand guidelines and brand voice. 

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Our Approach

Starting with a Senior Graphic Designer role, Creative Niche was able to create a short-list of candidates who worked in similar industries, had experience working cross-functionally, and understood the intricacies of a nationwide rebranding effort.

Having such a positive experience with Creative Niche, just a few months later the company reached out to find a Copywriter who could match the quality of work the Graphic Designer created. Within days, Creative Niche found and presented four outstanding candidates, with one being ultimately selected to join the company full-time.

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The Results & Impact

The selected Senior Graphic Designer, who had over 14 years of experience, proved to be a true jack-of-all-trades who possessed not only exceptional design skills but also a collaborative spirit that aligned perfectly with our client’s culture. Their ability to seamlessly integrate into the marketing team and hit the ground running was instrumental in driving the success of the rebranding initiative.

Both the Graphic Designer and the Copywriter, who had more than seven years of experience in retail and agency, proved to be the ultimate hires for the client’s marketing team, as projects now had two experienced creative talents to drive success in future campaigns.

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Our Client

Trailblazes groundbreaking methods for seamless motion, whether it's gliding on snow, cutting through water, conquering asphalt, navigating rugged terrain, or soaring through the skies with their state-of-the-art solutions.

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Business Challenge 

Our client’s marketing organization faced a critical gap and needed an expert with global-brand experience to spearhead the CRM program and implement a triggered-automation strategy for a distinct customer segment across their portfolio of brands. Additionally, this leader would be tasked with creating and managing a centralized customer knowledge hub to drive data-informed decisions and foster organizational alignment. Our client acknowledged they required outside help and engaged Creative Niche to do a global search for this individual.

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Our Approach

After thoroughly understanding the role, organizational goals, unique challenges, and opportunities, we developed a tailored strategy. This began with identifying the specific companies where ideal candidates would have gained the experience and skills needed to meet our client's distinct requirements.

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The Results & Impact

Within just three weeks of our kick-off meeting, we presented five strong candidates and our client enthusiastically and successfully hired the leading candidate.

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Our Client 

A leading energy provider that serves millions of commercial and residential customers.

Business Challenge

Facing the fiercely competitive energy services landscape, the company needed to strengthen its digital and product teams and in doing so, had to find a way to overcome the obstacle of attracting and retaining specialized talent in digital marketing, product design, and data analysis.  Filling these critical roles was about more than growing their team. It was crucial that these hires would be able to drive innovation, bolster digital sales efforts, and enhance product management strategies in both Canadian and US markets.

Our Approach

Through our Full-Time Search service, we sought to identify and place exemplary candidates to contribute to the company’s digital transformation. By gaining a deep understanding of the unique culture and goals, we were able to tailor our search and selection process. 

Creative Niche was able to find a range of expert candidates for each role and help the client narrow down their choices. This resulted in offers being sent to the chosen candidate in under two weeks with quick sign backs so the client could spend time focused on their priorities and demands.

The Results & Impact

This collaboration has led to the creation of a true "dream team" capable of pushing the boundaries in energy services. The new hires have significantly contributed to the company's product management and digital sales efforts, positioning them as an innovative leader within the energy sector.

Testimonial

“I was looking to hire someone with CX experience but that was still fairly junior (room to grow).  I had been referred by a colleague to Creative Niche because I was told they take all the hard work out of recruiting and only present great, qualified candidates.  Working with the team was so easy and we found our perfect candidate almost right away!” – Director, Customer Management

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