Case Studies

Our Client

This tech business provides unique, accessible, curriculum-aligned experiences to support the education industry. To continue their worldwide reach and impact in the education space, they need consistent access to top creative talent.

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Business Challenge 

Recognizing their limitations in creative resources, the goal was to find amazing creative contractors who could deliver on projects as needed. Not wanting to spend their own time finding, vetting and then onboarding contractors, the organization knew they needed to find a recruitment agency that could facilitate the process. Not only would this provide creative contractors for projects as needed, but it would also allow their own Talent & HR teams to stay focused on their expertise, which was hiring for roles outside of creative.

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Our Approach

With speed being an emphasis as well as finding great creative talent, Creative Niche positioned its Temporary Service as not only the best way to find talent, but also the way to manage their onboarding and payroll.

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The company required creatives who not only understood the technology space, but who also had a strong grasp of Saas to design creative that would drive conversions. Creative Niche tapped into its network of businesses leading in the technology space to successfully locate candidates that exceeded the company’s expectations.

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The Results & Impact

For over four  years Creative Niche has been able to support this organization to achieve their acquisition goals with creative talent. Knowing the type of people they’re looking for has made the process seamless, and when needs arise the client reaches out to Creative Niche knowing we’re able to provide resources with minimal energy needed to be exerted on their side.

Being able to cover everything from onboarding to payroll and remove that from their tasks, the client has been able to focus on what they do best: create amazing educational products for their users.

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Our Client

This emerging Toronto-based real estate developer focuses on high-density sustainable living, design, and community development. They focus on projects that will impact the Toronto skyline while respecting and protecting the city’s existing public spaces.

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Business Challenge

Working in the massively energetic Toronto market, this real estate developer needed a brand image that matched. Unsure of where to start, and not having internal staff with the required creative expertise, the developer knew they needed a recruitment agency that could provide them with the resources they needed to match their creative ambitions.

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Our Approach

Knowing their needs would be in freelance help for creative talent, Creative Niche’s focus was to find a lynchpin in the process: An amazing Brand Designer who could do it all. This person would cover everything from logos to social, website rebranding to stationary, and beyond.

From here, the client quickly saw areas that would benefit from additional resources to aid in developing the brand’s messaging, such as copywriters, a presentation designer and a social media expert.

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The Results & Impact

For over two years Creative Niche has been the developer’s go-to for all creative hires. In addition, Creative Niche has been able to provide as-needed access to top creative illtalent, as well as a way to continue an ongoing relationship with the initial Brand Designer on an ad hoc basis.

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Testimonial

“I lead a quickly growing business with creative needs, but no internal expert. We outsourced our rebrand, website, collateral, and ongoing creative projects to Creative Niche and it couldn’t have been easier. We got on-demand access to high-quality freelance talent hand-picked for our projects, while Creative Niche handles all the onboarding, payroll, and paperwork, letting us focus on the project. The team is responsive, energetic, knowledgeable, and good at what they do. We’re especially happy to work with a local, woman-owned and women-led business. Highly recommended.” - Vice President

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Our Client

This adored Canadian grocery chain is renowned for offering premium products with a focus on quality, freshness, and exceptional customer service both in-person at one of their stores are online through their successful grocery delivery services.

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Business Challenge

Working to change team structures with an emphasis on being budget-conscious, the client knew they would require candidates who could deliver in a multitude of ways on a wide variety of projects. With an emphasis on the marketing and creative teams this meant finding talent who could start delivering day one, whether it was a Digital Content Specialist, Flyer Production Designer, or Copywriter, they needed to have a mind focused on getting work done creatively and efficiently.

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Our Approach

Knowing that timelines to complete projects were often short, Creative Niche developed a method to identify, qualify and present talent accustomed to working in fast-paced environments and the flexibility and openness to feedback and changing priorities. With needs that varied month-to-month, Creative Niche worked with creative and marketing hiring managers to fill roles that were vital to projects.

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The Results & Impact

Over years of our successful partnership, Creative Niche has been able to deliver solutions and talent to meet our client’s ever-changing needs and the demands during their peak periods which has resulted in over 50 successful placements.

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Successful Freelance & Full-time Positions Filled:

• Advertising Design Manager
• Consumer Insight Analyst
• Copywriter
• Digital Content Specialist
• French Translator
• Graphic Designer
• Junior Production Designer
• Magazine Proofreading
• Marketing Manager
• Production Designer
• Proofreader

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Our Client

Our client is a leader in providing immersive education to support language training, global perspective, and academic learning. 

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Business Challenge 

With a need to grow its full-time Marketing team, as well as develop a strong group of creative freelancers, this organization knew they needed to find a recruitment agency that could provide a blend of contract and full-time talent solutions that suited their growing needs.

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Our Approach

Through our process, network and expertise we took on their full-time searches as well as building out a bench for great freelancers they could onboard and engage based on their project flow, campaigns, and key initiatives. 

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Our ability to deliver top-tier candidates led the President of the organization to present us with another challenge: filling an executive role that would play a pivotal role in their growth. After our kick-off meeting and developing and executing our recruitment strategy, we were quickly able to provide a shortlist of seven candidates who exceeded their expectations and made the process simple through our Executive Search services.

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The Results & Impact

Our blended approach and range of talent solutions catered to their specific needs led to successfully filling all of their roles and freelance needs. Creative Niche has now become their go-to recruiter that is able to meet any challenge the organization puts in front of us.

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Testimonial

“Creative Niche has always stepped up to a challenge when we've called on them. Whether it's hiring freelance designers to senior executives, they always have taken the time to go deep to really understand our culture and current team dynamic which makes them feel like an extension of our team vs. a third-party agency. Most recently, we needed to hire a senior marketing executive to head up our creative and marketing teams during one of our busiest seasons.  Not only did they deliver us a phenomenal slate of valued aligned talent, they made the entire process easy, enjoyable, and, dare I say... fun?!  Any time we will encounter a hard-to-hire role, we won't hesitate to reach out.” - Director

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Successfully Filled Freelance and Full-time Positions:

• Copywriter 
• Graphic Designer
• Marketing Automation Manager
• Production Designer
• Proofreader
• Senior Designer
• Senior Director, Marketing & Creative
• Web Content Manager

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Our Client

This cutting-edge platform is transforming the food industry by connecting local chefs with customers through a dynamic digital marketplace. Since its launch, the company has provided food entrepreneurs with the tools to seamlessly start, scale, and grow their businesses.

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Business Challenge 

The client sought to establish a strong foundation by recruiting visionary leaders and creative experts. Their goal was to craft an intuitive app experience, design a compelling marketing strategy, and build brand recognition that would set them apart. Each hire was critical to shaping a cohesive, engaging product that would captivate consumers and drive the successful launch of their innovative food platform.

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Our Approach

Through our Embedded Recruitment Service, we became an extension of our client’s team, focusing on filling key foundational roles. These professionals would shape the brand, create marketing strategies, develop the app, and contribute to a successful product launch.

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Like any startup, priorities evolve quickly. We held weekly meetings to stay aligned on business updates, timelines, and feedback. This agile approach ensured that founders had protected time to interview top candidates efficiently, eliminating delays and keeping everyone focused on the goal.

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The Results & Impact

We successfully filled pivotal positions first and then key executional positions to support the strategy and build brand awareness. These strategic hires empowered the startup to effectively develop its platform, build a robust marketing strategy, and launch a distinctive brand.

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Successfully Filled Full-time Roles: 

• Brand Manager
• Customer Success Specialist
• Director, Growth
• Founding Engineer
• Head of Social Content
• Head of Strategy & Operations
• Vice-President, Marketing
• Visual Designer

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Our Client

Dominating North America’s RV rental market, this client has built a user-friendly platform that caters to both newcomers and enthusiasts of the RV lifestyle. It simplifies the process of finding, renting, and embarking on RV adventures, while also empowering RV owners to generate income effortlessly when their vehicles are not in use.

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Business Challenge 

As a technology-driven company, the client excelled in product development but struggled to differentiate themselves from the competition. Eager to expand the creative side of their business, they faced challenges in sourcing and attracting talent who not only understood their industry but could also thrive under pressure, consistently contributing to driving innovation and revenue growth.

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Our Approach

Creative Niche has helped several companies and leaders with this similar challenge and were excited to help this very cool company continue to do great things! After learning everything we needed to know around their product, leadership, goals and aspirations, we kicked off two Full-Time searches and went to work researching, and thoroughly vetting candidates and putting forward the candidates we were most excited about based on their strengths and overall fit for this client.

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The Results & Impact

We presented a range of candidates for each open position and successfully filled both positions.

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