Case Studies

Our Client

This banking client offers a broad range of services in the personal, commercial, and investment space.

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Business Challenge 

Our client needed a recruitment partner capable of consistently delivering high-calibre creative and digital talent to support complex projects while upholding their brand standards. With ongoing demand across a wide range of disciplines, they required specialized professionals who could drive innovation across both traditional and digital channels. Given the project-based nature of the work, access to a deep network of flexible freelance talent was essential, enabling the client to scale expertise up or down as needed and efficiently deliver against evolving project timelines.

Our Approach

Understanding the client’s high standards, we began with detailed briefing meetings to capture the specific requirements and nuances of each role. From there, we were quickly able to identify great talent for both contract needs and full-time hires.

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The Results & Impact

Over our long-term relationship, we successfully placed several contractors and filled several full-time positions. Our close partnership and understanding of their nuances has meant success, time-after-time and throughout several years. The outcome of our work together has enabled them to meet creative objectives while maintaining a high standard of excellence in their campaigns and brand initiatives.

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Testimonial

"The Creative Niche team has truly been a massive support for our business. They’ve helped us source several contractors – all of them had the skills to hit the ground running, but also were able to add incremental value and perspective from their own diverse experience. They’ve been such successful candidates that most of them have transitioned to join our team as full time employees, a true testament to the eye for talent and fit that the Creative Niche has delivered with its recommendations." - Senior Director, Digital Marketing

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Successfully Filled Freelance & Full-time Roles: 

• Account Manager
• Art Director
• Copywriter
• Content Designer
• Creative Director
• Design Program Manager
• Designer, Social & Content
• Editor
• Email Designer
• Email Developer
• Expert Designer, Design Systems
• Graphic Designer
• Interaction Designer
• Motion Designer
• Photo Retoucher
• Presentation Designer
• Production Designer
• Product (IxD) Designer
• Production Director
• Project Coordinator
• Project Manager
• Proofreader
• Studio Director
• UX Content Strategist
• UX/UI Designer
• UX Designer
• UX Researcher
• Video Editor
• Video Producer
• Visual Designer
• Web Developer

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Our Client

Our client is a prestigious, highly specialized Toronto-based investment institution. 

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Business Challenge 

Our client needed to strengthen and elevate its marketing team to achieve ambitious growth objectives, enhance its position in a crowded market, and build greater brand awareness.

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Our Approach

Leveraging our vast network, proprietary Full-Time Search Process, and deep financial services industry expertise, Creative Niche sprung into action with outreach, interviewing and presenting a range of qualified and engaged candidates for each role. 

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The Results & Impact

We successfully filled all searches, a total of 16 and the most impressive part? From kick-off to signed offers all happened in just five weeks. A testament to the efficiency and effectiveness of our process and team.

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Successfully Filled Full-time Roles: 

• Channel Marketing Manager
• Copywriter
• Digital Marketing Specialist
• Front End Developer (WordPress)
• Integrated Senior Designer
• Intermediate Graphic Designer
• Marketing Specialist
• Senior Graphic Designer
• Senior Product Designer
• Web Designer

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Our Client

A leading North American financial institution that manages trillions of dollars of assets.

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Business Challenge 

Our client faced a massive dilemma when its long-standing design agency closed unexpectedly. The closure disrupted critical design projects that were essential for marketing and communication. The client required a new partner who could seamlessly maintain quality and brand consistency while helping reduce costs, all without disrupting workflows or slowing time to market.

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Our Approach

Creative Niche stepped in as a strategic partner, offering an immediate and comprehensive solution that involved first, migrating designers from their former agency partner that closed their doors to Creative Niche's payrolling service. In doing this, they managed to replicate the previous operational model at nearly half the cost. This approach eliminated the need for the client to introduce new designers to their brand, processes, and stakeholders, which greatly supported project continuity and efficiency.

Secondly, we conducted a needs assessment of gaps and created a robust bench of freelancers they could engage on an as-needed and ongoing basis which meant they could get their projects completed and ideas to market faster while also realizing a major cost benefit.

Finally, we identified which needs required full-time hires and developed a strategic hiring plan aligned with the client's growth objectives, timelines, and resource requirements.

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The Results & Impact

This partnership has led to significant achievements in filling various design and marketing roles within the organization. Over 90 placements were made, boasting a 96% fill ratio, further underscoring the efficiency of Creative Niche’s recruitment strategy, team of experts, process and speed.

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Successfully Filled Freelance & Full-time Roles: 

• Content Marketing Manager
• Content Marketing Director
• Copywriter
• Creative Specialist
• Digital Product Manager, Content AI and Automation
• Digital Marketing Manager
• Digital Media Marketing Specialist
• Digital Platform Manager
• Digital Product Designer
• Experiential Project Manager
• Graphic Designer
• Mobile Marketing Manager
• Senior Motion Graphics Designer
• Paid Social Media Manager
• Production Artist
• Production Manager
• Retoucher
• Senior Product Designer
• Social Media Community Manager
• Studio Set Designer Consultant
• User Experience (UX) Designer
• User Interface (UI) Designer
• Video & Digital Media Producer
• Video Editor
• Video Production Specialist
• Video Specialist
• Web Designer

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Our Client

A global cybersecurity giant with a long history of preventing phishing and malware to keep individuals safe online and developing the best preventative methods for the ever-evolving threats that exist today.

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Business Challenge 

With a need to keep projects moving forward with full-time headcount restrictions, the product team needed ongoing support with contractors for 2-5 month sprints.  Due to the pace of their projects and volume, they needed a partner to identify and find them the best in order to be effective and move the dial on their projects and product enhancements. 

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Our Approach

Our team went to work and with our extensive network and vetted candidates along with deep knowledge in user experience and product, we were able to present 3-6 candidates in two days for each need and spoiled our client for choice. 

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The Results & Impact

Through providing highly qualified and sought after talent consistently and quickly, we have become their go-to partner filling multiple contract roles throughout our four year partnership. 

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Our Client

With a roster that includes many of the world’s largest companies, this information management powerhouse builds teams that create impactful tech solutions that are utilized every day.

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Business Challenge 

Needing to build on their pool of go-to contractors, this client required a recruitment agency that could deliver the best contract and full-time B2B and SaaS experienced marketers and creatives to deliver on their ambitious global initiatives and goals,

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Our Approach

Starting out with a focus on finding full-time candidates for a variety of global teams, Creative Niche’s impact grew when a new need emerged which was developing a pool of experienced contractors they could call on when needed on a temporary or project-by-project basis.

Creative Niche developed a “bench” of experienced B2B and SaaS candidates ready for the client’s work, without the need for extensive onboarding and training. The consistent success in providing the client with skilled candidates who could hit the ground running resulted in a client-agency relationship that has lasted for more than a decade.

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The Results & Impact

Impressed by our ability to deliver full-time candidates that made substantial impacts to their business, the client was able to continuously come to us with challenges they faced, which enabled us to provide a new form of support that made sense in a technology environment that had ever-changing needs.

Our extensive connections to experts in the B2B and SaaS space meant we were able to find Canadian talent who could service global teams, which helped keep costs down and productivity high.

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Successfully Filled Freelance & Full-Time Roles: 

• Creative Project Manager
• Field Marketing Manager
• Marketing Automation Manager
• Marketing Campaign Manager
• Online Marketing Manager
• Regional Field Marketing Manager 
• Senior Copywriter
• Senior Designer
• Senior Marketing Campaign Manager
• Video Asset Management Specialist

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Our Client

Enhancing B2B technology innovation, our client leads in networking by connecting the world's people, machines, and devices, unlocking digital potential across every industry.

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Business Challenge 

Our client not only wanted to consolidate its contractor workforce but also add new fresh creative and marketing professionals to their global roster to increase the quality of work and get their ideas to market faster.

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Our Approach

For payroll, Creative Niche is uniquely qualified to manage the administrative side of a contingent workforce on behalf of companies seeking to manage employment compliance and risk while benefiting from the flexibility, cost savings, and peak performance of a strategically managed contingent workforce. 

For global recruitment of top freelance marketing, creative, design, event and copy talent, we built out strategies through doing deep geographic research and landscaping resulting in a big impact for our client.

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The Results & Impact

During our 10+ years working together, we have payrolled over 200 contractors and successfully identified, vetted, and placed more than 150 contract creatives in a number of different global locations.

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Testimonial 

"Creative Niche has been a trusted and invaluable partner. They provide us with immediate access to Subject Matter Experts (SMEs) in Marketing and Communications, covering content creation, design, analytics, project management, and more. Additionally, their payrolling services have enabled us to maintain a consistent pool of experienced resources, offering timely estimates, invoicing, and detailed monthly reporting. The exceptional customer service and high-quality candidates they place with us have made Creative Niche a vital asset to our teams." – Martech Program Manager 

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Freelance & Contract Roles Filled:

• Art Director
• Bilingual Proofreader
• Campaign Strategist
• Content Creator
• Copywriter
• Creative Director
• Data Analyst
• Digital Strategist
• Editor-in-Chief
• French Translator
• Global Marketing Manager
• Graphic Designer
• Marcom Manager
• Marcom Project Manager
• Motion Designer
• Photo Editor
• Presentation Designer
• Production Designer
• Program Campaign Manager
• SEM Specialist
• SEO Specialist
• Social Media Community Manager
• Social Media Strategist
• Technical Writer
• UI Designer
• UX Designer
• Video Editor
• Web Developer

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