Our Client
This cutting-edge platform is transforming the food industry by connecting local chefs with customers through a dynamic digital marketplace. Since its launch, the company has provided food entrepreneurs with the tools to seamlessly start, scale, and grow their businesses.
Business Challenge
The client sought to establish a strong foundation by recruiting visionary leaders and creative experts. Their goal was to craft an intuitive app experience, design a compelling marketing strategy, and build brand recognition that would set them apart. Each hire was critical to shaping a cohesive, engaging product that would captivate consumers and drive the successful launch of their innovative food platform.
Our Approach
Through our Embedded Recruitment Service, we became an extension of our client’s team, focusing on filling key foundational roles. These professionals would shape the brand, create marketing strategies, develop the app, and contribute to a successful product launch.
Like any startup, priorities evolve quickly. We held weekly meetings to stay aligned on business updates, timelines, and feedback. This agile approach ensured that founders had protected time to interview top candidates efficiently, eliminating delays and keeping everyone focused on the goal.
The Results & Impact
We successfully filled pivotal positions first and then key executional positions to support the strategy and build brand awareness. These strategic hires empowered the startup to effectively develop its platform, build a robust marketing strategy, and launch a distinctive brand.
Successfully Filled Full-time Roles:
- Brand Manager
- Customer Success Specialist
- Director, Growth
- Founding Engineer
- Head of Social Content
- Head of Strategy & Operations
- Vice-President, Marketing
- Visual Designer
Our Client
Dominating North America’s RV rental market, this client has built a user-friendly platform that caters to both newcomers and enthusiasts of the RV lifestyle. It simplifies the process of finding, renting, and embarking on RV adventures, while also empowering RV owners to generate income effortlessly when their vehicles are not in use.
Business Challenge
As a technology-driven company, the client excelled in product development but struggled to differentiate themselves from the competition. Eager to expand the creative side of their business, they faced challenges in sourcing and attracting talent who not only understood their industry but could also thrive under pressure, consistently contributing to driving innovation and revenue growth.
Our Approach
Creative Niche has helped several companies and leaders with this similar challenge and were excited to help this very cool company continue to do great things! After learning everything we needed to know around their product, leadership, goals and aspirations, we kicked off two Full-Time searches and went to work researching, and thoroughly vetting candidates and putting forward the candidates we were most excited about based on their strengths and overall fit for this client.
The Results & Impact
We presented a range of candidates for each open position and successfully filled both positions.
Our Client
A highly funded start-up app purely centred on modern dating with a focus on connecting individuals interested in polyamorous relationships.
Business Challenge
To enhance its brand identity and visual presence while ensuring the app’s distinct aesthetic and innovative spirit, the Chief Creative Officer faced the challenge of finding a candidate who could embody the brand's ethos and bring fresh ideas. The right candidate needed a deep understanding of the client's mission and the ability to create compelling designs.
Our Approach
After reviewing their brand and visual identity aspirations and goals, we went to work and scoured New York City for the right type of candidate based not only on their design, but their interest in our client’s space and mission.
The Results & Impact
We presented a range of awesome designers and our client successfully hired in a quick turnaround time without rushing the process despite their tight timelines to ensure a long-term fit.
Testimonial
“We searched far and wide for a Brand Designer and reached out to Creative Niche because of their eye for design and expertise. They understand the craft and our brand. Our bar is high and they delivered." – Co-Founder and CEO
Our Client
The client’s do-it-yourself will creation platform simplifies the estate planning process by allowing individuals to quickly create Power of Attorney documents and their Last Will and Testament online.
Business Challenge
With a perfected product to offer, the company needed to expand their team to meet increasing demands, promote brand awareness, and expand customer acquisition efforts.
Our Approach
Creative Niche entered an exclusive partnership and conducted a focused Executive Search, tailored to the startup company’s innovative platform and services, and began looking for a marketing leader who could spearhead customer acquisition efforts.
Alongside the Executive Search, our client also chose to use our Embedded Recruitment Service, which enabled Creative Niche to handle their recruitment on defined and critical roles. This created the freedom for the startup to focus on scaling the business, without sacrificing productivity.
The Results & Impact
Creative Niche achieved a 100% fill ratio with a quick turnaround time.
Testimonial
“Creative Niche took the time to understand our needs for the roles, including a commitment to sourcing and interviewing diverse candidates and presented us high-quality, well-researched candidates that fit our mandate. It was such a time-saver to have their team handling interviews, reference checks, compensation package offers, and other key parts of the hiring process.” – Co-Founder and CEO
Successfully Filled Roles:
- Chief Marketing Officer
- Client Relationship Manager
- Partnership Account Executive
- Senior Product Designer
- Senior Partner Marketing Specialist
- Director, CRM & Lifecycle
- Director, Customer Experience
Our Client
This award-winning CPG beverage company had just secured a raise and a big part of their scaling strategy was to develop and execute their Direct-to-Consumer (D2C) strategy as well as US expansion.
Business Challenge
Although they are headquartered in Western Canada, they wanted to do a national search to ensure the right candidate is hired. Our team built out a custom recruitment strategy and went to work. Having several meetings with a range of eCommerce and marketing leaders, we presented an incredible shortlist of highly qualified and engaged candidates excited about the opportunity and aligned with this company’s purpose and vision.
Our Approach
Through our Executive Search Service, they engaged Creative Niche to find them an Head of eCommerce and Growth Marketing to help build on their continued success, momentum and create and drive this new sales channel.
To assist the new Head of eCommerce and Growth Marketing we helped the client also hire an eCommerce and Growth Marketing Manager. We found someone with over 5 years experience, who was able to quickly identify gaps and provide hands-on expertise to get their ecommerce performing.
The Results & Impact
We realize how critical scaling strategy and execution is to funded companies - and the pressure that comes with it from investors. This partnership delivered a very successful outcome for our client, with a very fast turnaround.
Our Client
A leading Canadian fintech unicorn, recognized for redefining the future of financial services.
Business Challenge
As one of the hottest fintech companies in Canada, they tried doing their recruitment in-house however after exhausting their network and internal recruitment efforts, they engaged Creative Niche to help with two critical hires to support both their B2B and B2C growth strategies.
Our Approach
Understanding the best candidates out there may reside not only in Canada, but the US, we built out custom recruitment strategies including target companies to approach that had similar scale to our clients’ one year growth plan. Our team researched key companies in different markets and explored various title variations to ensure we were reaching out to all potential candidates for these specific and hard-to-fill positions.
The Results & Impact
Our research, hard work, and expertise all came together and we successfully placed two senior growth marketing hires (one based in the US, the other in Canada). Our speed, process and committed recruiters nailed these complex searches and didn’t stop until our client had a range of candidates and until they were ready to move to offer on, enthusiastically.
Kind words
“Can't say enough great things — amazing!” – VP, Product
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